A design concept I created for the Rude Health website and online store redesign. As the development work is still in progress I can only share early design concepts, prototypes and wireframes.
The aim was to create a fully responsive, informative online experience where customers old and new can familiarise themselves with and shop Rude Health’s full range of products.
While product is a main focus of the website, the redesign was also an opportunity to immerse the user into the core values and commitments of Rude Health. Much of my work on the brand guidelines filtered into this online concept in terms of styling, UX and art direction. Below are some of the pages I presented to management and ultimately our development team.
