The summer of 2022 saw a widespread dip in the markets and a wave of tech layoffs. Impala, also affected by this news had to act quickly and adapt its business model. I was kept on for my commercial experience with consumer facing products and lead the creative direction along with my Brand Director on launching a new B2C sub-brand which would later become a case study for how Impala’s tech could benefit its B2B customers. Below showcases some of the visual identity behind the Wagaway brand - a booking site aimed at holiday makers looking to travel with their dogs.
